Search Engine Optimisation
A few days ago I discovered an interesting and thought-provoking article which discussed the phenomenon of Search Engine Optimisation (SEO). Read it here Spammers, Evildoers, and Opportunists by Derek Powazek.
It's been my experience that almost all of my clients, both potential and actual, want to show "high in Google". One client in particular is very concerned about this aspect of his on-line business. He has just enough knowledge of the internet, and search engine optimisation in particular, to convince him that there exists some magic arcane wizardry that will propel his site up the Google rankings and he wants me to sacrifice whatever animals are required to make this happen for him.
Throughout the time I've known this client I have repeatedly talked about such concepts as writing excellent content, appealing to his target market, creating an enjoyable, feature-rich worthwhile site and the value these could have in powering a site up through the Google atmosphere.
It's a pleasant feeling to find an article that reflects my own beliefs and ideas, shares my philosophy for web development and so I've shared it here.
Thu Oct 2009 16:03
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